It's finally happening... After years of reselling through various marketplaces, the time has come to take this passion to the next level. Opening my own boutique has been a dream that’s been building for a long time. But, honestly? I haven't had the guts to just do it. If there’s one thing I’ve learned, it’s that waiting for everything to be just right can sometimes stop you from starting at all.
Is everything perfect right now? Absolutely not. There are tweaks to make, more pieces to add and improvements that will come in time. I've got a lot to learn but I’ve realized that holding back until every little detail is flawless is simply fear in disguise. Life doesn’t wait for perfection and neither should our dreams.
Rusty Velvet has always been about embracing individuality, boldness and style — even in the messy moments. This store is a celebration of those same qualities: a little imperfect but full of potential and promise. I’m excited to share this journey with you, to grow and evolve together and to bring you unique pieces that reflect the confidence and creativity we all hold.
Thank you for being here from the start. Your support means the world, and I can’t wait to see where this new chapter takes us.
Here’s to starting before we’re ready and making magic along the way!
With gratitude,
Jennifer
